AI-forward marketing + branding

We build brands that move culture—then scale them with strategy + AI.

87 Media Group is a marketing and branding company focused on developing and promoting a unique portfolio across music, digital media, and lifestyle. We blend storytelling, identity, performance marketing, and automation to grow brands with real staying power.

Explore Our Brands Partner With Us
Portfolio-first growth We don’t run one-off campaigns—we build ecosystems and repeatable growth loops.
AI wrapped into the workflow Faster content cycles, smarter targeting, cleaner ops—without losing voice or authenticity.
Creative + performance together Brand identity and revenue strategy move as one—so the brand looks good and sells.

Our Brands

Owned + operated brands across fashion, music media, and digital storytelling.

Lifestyle + Fashion

Gritty Soul

Bold, fashionable drops with grown-woman energy—built for confidence and presence.

grittysoul.com

 Digital Media

I Love Old School Music

Timeless music, culture, and stories—built for discovery, nostalgia, and community.

iloveoldschoolmusic.com
Strategy + Media

Forefront Digital

Creative direction, brand systems, and digital growth built to last—no trend chasing.

Brand Studio
Music + Branding

Sparkit Music

Sound, identity, and rollout strategy—built to spark attention and hold it.

Music Development
Music + Culture

Gritty Music

Culture-first music and storytelling with edge, intention, and a strong point of view.

Label + Media
Portfolio

Built to expand

87 Media Group is designed for scalable brand launches, partnerships, and future acquisitions.

Let’s build the next one

What We Do

Brand creation, growth, and optimization—powered by clear strategy and AI-enabled execution.

Core capabilities
  • Brand identity + positioning
  • Content strategy + creative direction
  • Performance marketing (Meta, Google, etc.)
  • Email/SMS strategy + automation
  • AI-assisted production workflows
  • Audience growth + monetization
  • Launch strategy + digital rollouts
  • Analytics dashboards + insights

About 87 Media Group

We’re a marketing + branding company developing a unique portfolio across music, digital media, and lifestyle.

Our approach

Founded and operated by a husband and wife team Derek "DSparky" and Kim Gibson, who were both born and raised in New Orleans, but are thriving in Atlanta, GA, this team has over 30 years of experience. Our brand is deeply rooted in authenticity and creativity. We blend creative identity with performance thinking. That means your brand doesn’t just look dope— it’s structured to convert, retain, and grow.

With AI in the stack, we accelerate the work: faster content cycles, sharper messaging tests, smarter ops, and cleaner decision-making—without sacrificing the brand voice.

Build. Launch. Scale. Repeat.

Ready to collaborate?

If you want to partner, invest, or bring a brand under the 87 umbrella, let’s talk. Drop your email + what you’re building and we’ll reach out.

Contact Us →